Choose the right property management system

Working with the wrong team could be a costly mistake.

Lease Only
- You Just Need Tenants -

9% of annual lease
  • Professional Photography
  • Marketing & Advertising
  • Property Showings
  • Tenant Screening & Qualifications
  • Lease Execution
  • Move In Coordination

Full Service
- Our Most Popular -

10% of monthly rent
  • Includes Leasing Service
  • 24/7 Emergency Response
  • Move In & Out Inspections
  • Professional Lease Enforcement
  • Schedule & Oversee all Repairs
  • Pay all Invoices
  • Monthly & Year End Statements
  • Annual Market Rent Analysis

Premium Service
- Our Premier Service -

12% of monthly rent
  • Includes Full Service Features
  • Professional Video Marketing
  • Home Warranty Coordination
  • Tenant Retention Program

Discover Our Services

We offer full-service property management solutions

Property Marketing

Tired of waiting for weeks on end, hoping to find a new tenant? Let us take over your marketing for you and we'll find a qualified renter quickly.

Tenant Screening

We don't just find someone to rent your home—we find the best renters. We screen all applications using fair housing guidelines to protect you.

Rent Collection

Stop guessing when you'll receive your rental earnings every month and say hello to consistent payments. We keep your tenants current.


Still scrambling to respond to repair requests every time you receive a tenant call? Let us coordinate repair work on your behalf!

Property Inspections

Inspections form an important part of our proactive property management approach. We visit every home in our portfolio regularly.

Financial Reporting

Keep a handle on your real estate performance. We generate monthly statements so you can review income & expenses at a moment's notice.


When things go wrong inside your rental home, rest easy with the experts on your side. We will handle evictions for you & find new renters when its over.

Legal Guidance

Don't accidentally violate one of the many ordinances and housing laws governing your relationship with your tenants. Let us keep you compliant.

Why True Asset?

Make the right choice for your investment.

01. We Stay Connected to You

As your property manager, our goal is to keep you informed of what's taking place inside your home and always answer your phone calls and emails promptly. Our team works hard to keep you satisfied.

02. It's Easy to Manage Your Account Online

Our online account portals provide instant access to your statements, account notes, and much more. Simply sign in at any time to manage your account in just a few clicks.

03. Renters Enjoy Working with Our Team

We take a two-pronged approach to property management, aiming to keep both our clients and tenants satisfied. This ultimately helps us keep problems to a minimum and reduces turnover rates.

04. We Know Lubbock Rentals

If you own rentals in Lubbock or the surrounding area, you know you need a specialist who understands the local market. We have helped countless local property owners to get more out of their investments.

Your satisfaction is our priority

Mehgan C.

"Sherry has been very understanding and willing to work with us on anything that has came up. We moved here from San Antonio, and they were there when we needed our keys on the weekend. Any questions I've had, Sherry has been there to help me with it."

"Sherry in the office was great. My mom was not understanding her rent amount so she set down with us and went over everything step by step. Most people don’t go above and beyond anymore but she did."

Get a free

Rental Analysis

Determine the rental value of your property.

Find out how to get the most out of your investment.

See if your home fits our management approach.

Step 1 of 6

Talk to Us About Your Rental Property

Not sure if property management is the right fit?
We'll help you figure it out.